Money & Cake is the creation of founder Julie Leconte (neé Choo) to pass-on all her knowledge about the Money Journey including what it really takes to build wealth, to the next generation.

The mission of Money & Cake’s financial education is to empower anyone who desires financial freedom in the next 10 years to realise their goal.

Julie’s personal experiences in work, in business, and in life, and especially her money transformation from childhood poverty at 9 after her father went bankrupt, are evidence that the goal of financial freedom can be achieved by anyone. At 19, after witnessing her parents struggle to make ends meet, with deteriorating health from working too hard in multiple jobs, Julie vowed to change the fortunes of her family. She devised a Money Transformation GamePlan to learn about money and build wealth over the next decade.

Despite numerous setbacks, Julie achieved financial independence at 38 allowing her to retire from her 9-to-5++ in banking and fintech as a wealth manager and investment banker. During her 15+ years of experience working with real clients, she gained substantial knowledge about how money really works for wealthy individuals and in business – strategies which she has applied to her own journey.

Since her early retirement, Julie has become an internationally acclaimed author, a tech-entrepreneur and a director at a private equity fund. She is a speaker at many international events and an advisor to many boards.

Money & Cake comprises all her lessons learned, steps taken… the whole truth, the sacrifices made, and battles won, on her money journey from Poverty to Financial Freedom. It’s what Julie hopes the next generation learn, practice and master when it comes to building and maintaining your wealth, as: “They don’t teach you this in school.”